In designing our study, we focus on a domain in which (i) there is rich use of language, some of which has achieved deep cultural penetration; (ii) there already exist a large number of external human judgments -perhaps implicit, but in a form we can extract; and (iii) we can control for the setting in which the text was used.
we use the complete scripts of roughly 1000 movies, representing diverse genres, eras, and levels of popularity, and consider which lines are the most "memorable".