The result decides the preferred entity.
the following rules apply: "increasing comparative" Negative → Negative Opinion "increasing comparative" Positive → Positive Opinion "decreasing comparative" Negative → Positive Opinion "decreasing comparative" Positive → Negative Opinion the first rule says that the combination of an increasing comparative word (e.g., "more") and a negative opinion adjective/adverb (e.g., "awful") implies a negative type 2 comparative.