The first three chapters introduce the reader to the concept of metaphor, particularly the theoretical foundations profitable for approaching the problem computationally.
useful is the explanation of the related figurative devices: similes (the comparison of one thing with another of a different kind, used to make a description more emphatic or vivid, e.g., John is as brave as a lion); analogy (a comparison between one thing and another, typically for the purpose of explanation, e.g., marriage is slavery); and conceptual blending (a cognitive theory, originally developed by Gilles Fauconnier and Mark Turner [Fauconnier and Turner 2002], which refers to a set of cognitive operations for combining-or blending-words, images, and ideas in a network of "mental spaces" to create meaning, e.g., the painting in George Clooney's attic is a cue to create a conceptual blend from the input spaces 'George Clooney' and 'Dorian Gray').