Our research is motivated by the affective-cognitive consistency model (Rosenberg, 1956;Rosenberg, 1968), a branch of cognitive consistency theory that not only hypothesizes that people are motivated to seek a coherent state both internally (at the level of thoughts, beliefs, feelings, and values) and externally (through attitudes and behaviors), but also that individuals gain more motivation in achieving a consistent state so that others perceive them to be consistent.
the value of the object is devoid of personalized information, thus allowing cross owner profile analysis (both A and B may possess a shoulder bag, but only A's bag is green).