The expression of these and other kinds of sentiment can be understood as involving three items: (1) An experiencer (2) An attitude (3) A target (optionally) Research in sentiment analysis often focuses on (2), predicting overall sentiment polarity (Agarwal et al., 2011;Bora, 2012).
in (1), although there is a positive sentiment, the target of the sentiment is an event (Kentucky losing to Tennessee).