To model norm strength within a given demographic group or across groups, we tabulate how often respondents from a group match the most frequent answer (Primary) or one of the most frequent ten answers for that group (Top10).
given the response for one stimulus word as provided by one held-out survey respondent at a time, we determine whether that response matches the most frequent association of the remaining members of the same group (Table 3, Primary columns), or one of the top 10 associations pertaining to that same group (Table 3, Top10 columns).