However, we believe that studies of the effect of language on persuasion should take into account other, extra-linguistic, factors that can affect opinion change: in particular, we propose an experimental framework for studying the effect of language on persuasion that aims to control for the prior beliefs of the reader as denoted through their self-identified political and religious ideologies.
we study a more fine-grained prediction task: for an individual voter, predict which side/debater/argument the voter will declare as the winner.