While some people still use distinctive elements of Scots in their speech, until recently the average Scottish person's exposure to written Scots would have been largely confined to a select few literary domains such as poetry and comic narrative (Corbett et al., 2003).
social media has given rise to a new genre of casual, communicative writing that is potentially visible to large and diverse audiences, providing both a platform and an impetus to express one's identity through the use of written language.