i Am Other ( stylized as i am OTHER ) is a multi-media creative collective and record label that serves as an umbrella for all of Pharrell Williams ' endeavors , including Billionaire Boys Club and ICECREAM apparel , textile company Bionic Yarn and a dedicated YouTube channel launched by the Grammy Award-winning rapper , singer , songwriter , record producer , and fashion designer in 2012 . Issa Rae . She is best known as the creator of the YouTube web series Awkward Black Girl . Since the premiere of Awkward Black Girl , Rae has developed her own YouTube platform where she features various content created by people of color .
Issa Rae features various content created by creative people.