Bade Achhe Lagte Hain ' ( English : It Seems So Beautiful ; Hindi : बड़े अच्छे लगते हैं ; [ bəɽˈeː ətʃˈtʃʰeː ləɡət̪ˈeː ɦɛː ̃ ] ) is a Hindi-language Indian television soap opera which was broadcast by Sony Entertainment Television India from 30 May 2011 to 10 July 2014 , when it ended its run after telecasting 644 episodes . Ekta Kapoor ( born 7 June 1975 ) is an Indian TV and film producer . She has produced numerous soap opera , television series and movies . Kapoor has also produced the television series Naagin , Ye Hai Mohabbatein , Kumkum Bhagya , Kavach and Kasam Tere Pyaar Ki .
Ekta Kapoor worked in television.