Home Careers Content Marketing Manager
K2 is seeking an experienced Content Marketing Manager, capable of translating complex technology and business topics into high-quality marketing content that’s relevant and engaging for our target audience. Key responsibilities include formulating our editorial calendar and delivering assets used to power a wide range of initiatives including demand generation, nurture, brand awareness and thought leadership. The ideal candidate will bring a mix of strategy, copywriting, editing, SEO specialization and coaching capabilities to the table. They will also be comfortable working in a collaborative environment and using data to drive content marketing decisions.
Plan and execute a content strategy that drives high engagement on all channels.
Serve as editor-in-chief for all content to ensure quality, clarity and consistency.
Collaborate with internal and external teams to assist in the development of new marketing content such as long form power pages, videos, case studies, slide decks, whitepapers, infographics, e-books and more.
Devise new strategies and experiments for content types.
Collect, monitor and analyze content engagement metrics, and make improvements accordingly.
Manage projects leveraging 3rd party resources including copy writers, graphic designers, and industry experts/analysts.
Optimize content for search engines and lead generation purposes. Stay on top of latest SEO and content strategies.
Bachelor’s degree in business, marketing, journalism, communications or related field or equivalent experience.
Minimum of 3 years of content and communications experience.
Exceptional writing skills with demonstrated success drafting communications for various platforms, formats and purposes while capturing a consistent voice and driving engagement.
Strong bias for action: ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic work environment.
Proven success of leveraging in-house subject matter experts as well as creating assets directly.
Experience with B2B and/or technology communications and content development preferred.
Intermediate understanding of SEO strategy and experience building content that supports these efforts, ideally in the B2B space is preferred.
Home Careers Content Marketing Manager
K2 is seeking an experienced Content Marketing Manager, capable of translating complex technology and business topics into high-quality marketing content that’s relevant and engaging for our target audience. Key responsibilities include formulating our editorial calendar and delivering assets used to power a wide range of initiatives including demand generation, nurture, brand awareness and thought leadership. The ideal candidate will bring a mix of strategy, copywriting, editing, SEO specialization and coaching capabilities to the table. They will also be comfortable working in a collaborative environment and using data to drive content marketing decisions.
Plan and execute a content strategy that drives high engagement on all channels.
Serve as editor-in-chief for all content to ensure quality, clarity and consistency.
Collaborate with internal and external teams to assist in the development of new marketing content such as long form power pages, videos, case studies, slide decks, whitepapers, infographics, e-books and more.
Devise new strategies and experiments for content types.
Col
lect, monitor and analyze content engagement metrics, and make improvements accordingly.
Manage projects leveraging 3rd party resources including copy writers, graphic designers, and industry experts/analysts.
Optimize content for search engines and lead generation purposes. Stay on top of latest SEO and content strategies.
Bachelor’s degree in business, marketing, journalism, communications or related field or equivalent experience.
Minimum of 3 years of content and communications experience.
Exceptional writing skills with demonstrated success drafting communications for various platforms, formats and purposes while capturing a consistent voice and driving engagement.
Strong bias for action: ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic work environment.
Proven success of leveraging in-house subject matter experts as well as creating assets directly.
Experience with B2B and/or technology communications and content development preferred.
Intermediate understanding of SEO strategy and experience building content that supports these efforts, ideally in the B2B space is preferred.