RockYou is investing in the development of the social gaming landscape and its growth as a powerful advertising medium,” Julie Shumaker, SVP and GM of Media at RockYou said. “This study enables us to better understand social gamers and their motivations and provide advertisers, agencies, and social game developers with actionable information they can leverage in a rapidly evolving social economy.
Games on social networking sites are gaining a lot of popularity.
RockYou is investing in the development of the social gaming landscape and its growth as a powerful advertising medium,” Julie Shumaker, SVP and GM of Media at RockYou said. “This study enables us to better understand social gamers 
and their motivations and provide advertisers, agencies, and social game developers with actionable information they can leverage in a rapidly evolving social economy.
Games on social networking sites are gaining a lot of popularity.