March | 2012 | Advertisers
By Drew McLellan on March 24, 2012
As I travel the country, teaching people how to integrate social media into their marketing efforts — I often get asked — if I only have time to invest in one social media tool or site — which one is best? Naturally, my answer is the definitive — it depends. Accurate but not all that helpful. […]
By Sue Imgrund on March 23, 2012
I remember when I first saw the British Airways charity action, “Change for Good”. What a great concept, I thought, to collect all those pesky little foreign coins for the greater good. And last week, I had a similar sense of “Yes!” when I heard about the new action in Germany, Deutschland rundet auf (Germany […]
PR Boosts the Effectiveness of Your Advertising
By Jennifer Dinehart on March 9, 2012
Public relations (PR) helps reinforce your marketing, advertising and brand position. It makes your advertising work better, especially if you have unique key message content that can be a starting point to use for different mediums on and off line. It can’t guarantee 100-percent control over content, display, position and frequency, as does advertising. But […]
On Monday, we kicked around the notion that while access to social media tools like Facebook and Twitter may be free — that doesn’t mean they’re cheap. Especially, if you do it wrong. I promised you a chance to download the social media strategy workbook that we’ve created at MMG as a guide to thinking […]
By Derrick Daye on March 7, 2012
We are happy to answer marketing questions of all types here on Branding Strategy Insider. Today’s question comes from Karen, a Marketing Director in Cleveland, Ohio. She writes… “We have a decision to make regarding the fate of a specialty brand of hardwood flooring. It has been in the market for the past two years — failing […]
March | 2012 | Advertisers
By Drew McLellan on March 24, 2012
As I travel the country, teaching people how to integrate social media into their marketing efforts — I often get asked — if I only have time to invest in one social media tool or site — which one is best? Naturally, my answer is the definitive — it depends. Accurate but not all that helpful. […]
By Sue Imgrund on March 23, 2012
I remember when I first saw the British Airways charity action, “Change for Good”. What a great concept, I thought, to collect all those pesky little foreign coins for the greater good. And last week, I had a similar sense of “Yes!” when I heard about the new action in Germany, Deutschland rundet auf (Germany […]
PR Boosts the Effectiveness of Your Advertising
By Jennifer Dinehart on March 9, 2012
Public relations (PR) helps reinforce your marketing, advertising and brand position. It makes your advertising work bett
er, especially if you have unique key message content that can be a starting point to use for different mediums on and off line. It can’t guarantee 100-percent control over content, display, position and frequency, as does advertising. But […]
On Monday, we kicked around the notion that while access to social media tools like Facebook and Twitter may be free — that doesn’t mean they’re cheap. Especially, if you do it wrong. I promised you a chance to download the social media strategy workbook that we’ve created at MMG as a guide to thinking […]
By Derrick Daye on March 7, 2012
We are happy to answer marketing questions of all types here on Branding Strategy Insider. Today’s question comes from Karen, a Marketing Director in Cleveland, Ohio. She writes… “We have a decision to make regarding the fate of a specialty brand of hardwood flooring. It has been in the market for the past two years — failing […]