As s-commerce is still a relatively new paradigm in online commerce, marketers are - for the most part - entering uncharted digital strategy territory. But one thing is for sure: your s-commerce strategy should start with customer intelligence to know your customer and to determine how social media campaigns can shift focus from awareness building and marketing communication to actual conversion.
If you'd like to use social to drive sales this Black Friday, you need to answer the following questions:
User-generated content can help not just in increasing awareness of your products and promotions; they can also tangibly drive sales. That's because purchasing leads to social media sharing, and social media can nudge customers from interest to purchase.
Many customers think Black Friday deals aren't as good as they used to be. Offering attractive deals to customers can help retailers stand out - and social is a good way of doing that. For example, one retailer recently experimented with Instagram couponing, combining gamification and discounts to drive traffic to its stores. That type of creative thinking illustrates the potential of s-commerce and how it could help retailers stand out during this high-stakes business season.
Marketers can sharpen their Black Friday strategy by having an understanding of how people use social media - and why. (CLICK TO TWEET)
S-commerce provides a lot of room for creativity for retailers this Black Friday season, and the 3 questions we provided here are good starting points for retail marketers to consider. Having a deep understanding of what your customers do on social - and why - will help sharpen your efforts. S-commerce might be relatively new, but success in this space begins by engaging your community of customers frequently and treating them as partners.
As s-commerce is still a relatively new paradigm in online commerce, marketers are - for the most part - entering uncharted digital strategy territory. But one thing is for sure: your s-commerce strategy should start with customer intelligence to know your customer and to determine how social media campaigns can shift focus from awareness building and marketing communication to actual conversion.
If you'd like to use social to drive sales this Black Friday, you need to answer the following questions:
User-generated content can help not just in increasing awareness of your products and promotions; they can also tangibly drive sales. That's because purchasing leads to social media sharing, and social media can nudge customers from interest to purchase.
Many customers think Black Friday deals aren't as good as they used to be. Offering attractive deals to customers can help retailers stand out - and s
ocial is a good way of doing that. For example, one retailer recently experimented with Instagram couponing, combining gamification and discounts to drive traffic to its stores. That type of creative thinking illustrates the potential of s-commerce and how it could help retailers stand out during this high-stakes business season.
Marketers can sharpen their Black Friday strategy by having an understanding of how people use social media - and why. (CLICK TO TWEET)
S-commerce provides a lot of room for creativity for retailers this Black Friday season, and the 3 questions we provided here are good starting points for retail marketers to consider. Having a deep understanding of what your customers do on social - and why - will help sharpen your efforts. S-commerce might be relatively new, but success in this space begins by engaging your community of customers frequently and treating them as partners.