< Topics < Knowledge & Ideas | Ipsos
In this installment of Simply Loyal – a regular column focused on understanding why people are at risk of switching brands/suppliers and what to do... Win on Satisfaction, Lose on Brand Affinity
Brand differentiation and affinity are two emotionally based ingredients vital to building customer loyalty. But while the world of financial... 3-1-1: Meeting Expectations or Failing to Deliver?
3-1-1 Service Centres are at the forefront of public service delivery. Intended to act as a one-stop shop for municipal information, these centres... Integrating Research Across the Organization: Strategic vs. Tactical Loyalty Research
When I’m speaking with clients, there are often many questions related to how best to integrate data into a holistic framework, and how to make sure... Marketing with the New Consumer
Three Critical Issues Facing Loyalty and Customer Satisfaction Research
In these tough economic times, we’re seeing many companies revisiting their customer satisfaction and loyalty research programs. And they have three... Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting...
Why Loyalty Matters provides compelling insight into how our loyalties, large and small, lay the foundation for our happiness, and determine the kind... Multicollinearity in Customer Satisfaction Research
This paper examines the strengths and weaknesses of four commonly used tools for modeling customer satisfaction data. Most customer satisfaction... Online Social Networking Gets Down to Business
Online social networking – by far it has been the biggest marketing buzzword over the past couple of years. It seems every speaking event, every... Profitable Loyalty: Turning More of Your Current Customers into Your Ideal Ones Loyalty | Ipsos Ideas
What does it take to turn more of your current customers into your ideal customers? What are the key components that connect loyalty to... Net Promoter: A Longitudinal Examination
In our May issue, Tim Keiningham, Senior Vice President and Head of Consulting discussed a paper he co-authored with a team of loyalty experts --... Tell It Like It Is Loyalty | Ipsos Ideas
Call Center Satisfaction and Customer Retention in a Co-Branded Service Context
The human resource department is pleased that their employee satisfaction levels are high. However, the executive board is terribly unsatisfied... Chickens and Eggs: Business Performance and Delight
We all know the classic chicken-and-egg conundrum. Modifying this classic riddle to apply it to corporate performance, we could ask, “Which came... Loyalty Myths
Amegalabs, a global leader in medical supplies for physicians, dentists, and veterinarians, was in the process of developing... Strategic Insights for Optimizing Customer Loyalty
Amegalabs, a global leader in medical supplies for physicians, dentists, and veterinarians, was in the process of developing a corporate-wide... Multicollinearity in Customer Satisfaction Research
This paper examines the strengths and weaknesses of four commonly used tools for modeling customer satisfaction data. The Impact of Customer Satisfaction on Share-Of-Wallet in a Business-to-Business Environment
The following paper examines the relationship between customer satisfaction and actual share-of-wallet in a business-to-business environment. CSM & M: Customer Satisfaction Measurement and Management
There’s an old saying: “You can’t manage what you don’t measure.” Logical enough. Unfortunately, a corollary is often assumed: “If we measure, it... The Role of Customer Delight in Achieving Loyalty
While businesses have customer loyalty permanently on their corporate dashboards, let’s remind ourselves that loyalty is not an end in itself, but... Parlez-vous Loyalty? Loyalty | Ipsos Ideas
This research examines the interaction between customer satisfaction and firm/brand preference and their moderating impact on share-of-wallet... Determining Your Share
Linkage and validation efforts have become increasingly common-place in customer satisfaction studies and the need continues for the identification... A Primer on Loyalty
Modeling a Shopper's Decision-Making Process Marketing | Ipsos Ideas
< Topics < Knowledge & Ideas | Ipsos
In this installment of Simply Loyal – a regular column focused on understanding why people are at risk of switching brands/suppliers and what to do... Win on Satisfaction, Lose on Brand Affinity
Brand differentiation and affinity are two emotionally based ingredients vital to building customer loyalty. But while the world of financial... 3-1-1: Meeting Expectations or Failing to Deliver?
3-1-1 Service Centres are at the forefront of public service delivery. Intended to act as a one-stop shop for municipal information, these centres... Integrating Research Across the Organization: Strategic vs. Tactical Loyalty Research
When I’m speaking with clients, there are often many questions related to how best to integrate data into a holistic framework, and how to make sure... Marketing with the New Consumer
Three Critical Issues Facing Loyalty and Customer Satisfaction Research
In these tough economic times, we’re seeing many companies revisiting their customer satisfaction and loyalty research programs. And they have three... Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting...
Why Loyalty Matters provides compelling insight into how our loyalties, large and small, lay the foundation for our happiness, and determine the kind... Multicollinearity in Customer Satisfaction Research
This paper examines the strengths and weaknesses of four commonly used tools for modeling customer satisfaction data. Most customer satisfaction... Online Social Networking Gets Down to Business
Online social networking – by far it has been the biggest marketing buzzword over the past couple of years. It seems every speaking event, every... Profitable Loyalty: Turning More of Your Current Customers into Your Ideal Ones Loyalty | Ipsos Ideas
What does it take to turn more of your current customers into your ideal customers? What are the key components that connect loyalty to... Net Promoter: A Longitudinal Examination
In our May issue, Tim Keiningham, Senior Vice President and Head of Consulting discussed a paper he co-auth
ored with a team of loyalty experts --... Tell It Like It Is Loyalty | Ipsos Ideas
Call Center Satisfaction and Customer Retention in a Co-Branded Service Context
The human resource department is pleased that their employee satisfaction levels are high. However, the executive board is terribly unsatisfied... Chickens and Eggs: Business Performance and Delight
We all know the classic chicken-and-egg conundrum. Modifying this classic riddle to apply it to corporate performance, we could ask, “Which came... Loyalty Myths
Amegalabs, a global leader in medical supplies for physicians, dentists, and veterinarians, was in the process of developing... Strategic Insights for Optimizing Customer Loyalty
Amegalabs, a global leader in medical supplies for physicians, dentists, and veterinarians, was in the process of developing a corporate-wide... Multicollinearity in Customer Satisfaction Research
This paper examines the strengths and weaknesses of four commonly used tools for modeling customer satisfaction data. The Impact of Customer Satisfaction on Share-Of-Wallet in a Business-to-Business Environment
The following paper examines the relationship between customer satisfaction and actual share-of-wallet in a business-to-business environment. CSM & M: Customer Satisfaction Measurement and Management
There’s an old saying: “You can’t manage what you don’t measure.” Logical enough. Unfortunately, a corollary is often assumed: “If we measure, it... The Role of Customer Delight in Achieving Loyalty
While businesses have customer loyalty permanently on their corporate dashboards, let’s remind ourselves that loyalty is not an end in itself, but... Parlez-vous Loyalty? Loyalty | Ipsos Ideas
This research examines the interaction between customer satisfaction and firm/brand preference and their moderating impact on share-of-wallet... Determining Your Share
Linkage and validation efforts have become increasingly common-place in customer satisfaction studies and the need continues for the identification... A Primer on Loyalty
Modeling a Shopper's Decision-Making Process Marketing | Ipsos Ideas